In celebration of the 37th Maratona dles Dolomites, KOO Eyewear has launched a special limited edition of their iconic ALIBI sunglasses. Team Redbull-Bora-Hansgrohe uses the ALIBI and SPECTRO glasses during this year’s Tour de France.

KOO Eyewear reaffirms its support as the Official Partner of the Maratona dles Dolomites. To mark this partnership, the sports eyewear brand has crafted a limited edition product that reflects this year’s style. KOO has redesigned its latest model, ALIBI, featuring a glossy white frame and a Zeiss Violet MR CAT. 2 lens (VLT 18%). The Maratona dles Dolomites logo is laser-printed on the lower part of the lens, with the event name on the inside of the left arm.

The Maratona dles Dolomites is one of the most prestigious and challenging Gran Fondo cycling events in the world. Held annually in the stunning Dolomite Mountains of Italy, it attracts over 9,000 cyclists from around the globe. Participants tackle various routes, ranging from 55 km to 138 km, navigating steep climbs and breathtaking landscapes. The event is not just a race but a celebration of cycling, drawing enthusiasts and professionals alike to experience the unique camaraderie and spirit of the Dolomites.

For over 30 years, this must-attend event has drawn thousands of cyclists to the Dolomites to tackle the various trails around the Sella Group massif. This year’s theme, “Mutatio,” meaning mutation, highlights the idea of constant change. The logo’s shape symbolises this ongoing transformation, and its colour, purple, is the quintessential hue of metamorphosis.

Cycling in the Dolomites is a dream for many enthusiasts. The region offers a mix of challenging climbs, such as the legendary Passo Pordoi and Passo Giau, and scenic routes that showcase the area’s natural beauty. With well-maintained roads, picturesque villages, and panoramic views, the Dolomites provide an unparalleled cycling experience. Whether you are a seasoned professional or an amateur cyclist, the Dolomites offer routes that cater to all skill levels, making it a must-visit destination for cycling aficionados.

The limited edition ALIBI sunglasses will retail at £170 and are available for purchase here.

For more information, please visit KOO Eyewear and the Maratona dles Dolomites website.