British Cycling and Lloyds Bank have today announced a major long-term partnership, poised to significantly influence the future of cycling in Britain. This collaboration designates Lloyds Bank as the new Lead Partner for British Cycling.
Lloyds Bank will immediately assume the role of Title Partner for the reimagined Tour of Britain events. Furthermore, this partnership will support the launch of a series of new events under British Cycling’s recently introduced major events vision. These initiatives include an international urban cycling festival featuring BMX freestyle and the development of a national track league, aimed at building on the successes of Britain’s leading cyclists.
British Cycling CEO Jon Dutton OBE conveyed his enthusiasm for the partnership, stating, “As two British institutions, British Cycling and Lloyds Bank have a natural affinity and we share a commitment to supporting a more healthy, inclusive and prosperous Britain. In the last twelve months, a third of UK adults have ridden a bike and we want to see more people experiencing the joy of cycling. Through this partnership with Lloyds Bank, we can embark together on a journey to not only champion the sport but also harness its potential to deliver liberating experiences to families and communities nationwide. We are collectively committed to tackling social inequality and inspiring a nation to move together towards a healthier and more inclusive future.”
In addition to sponsoring the Tour of Britain and Women’s Tour of Britain, Lloyds Bank will become the Title Partner for all British Cycling’s elite National Series and National Championship events. The partnership will also see the Lloyds Bank logo feature on the Great Britain Cycling Team kit, further solidifying the collaboration.
Lloyds Bank CEO Consumer Relationships, Jayne Opperman, highlighted the shared values between the two organisations. “We’re thrilled to be at the starting line of our partnership with British Cycling,” she said. “The values Lloyds Bank share with British Cycling, alongside the wide reach of the sport, creates an opportunity for us to harness the power of cycling to get people, families and communities moving, and inspire them to achieve their goals. Putting the wheels in motion, we aim to deliver impact by developing exciting new activities for people to get involved in and we look forward to sharing more details as the partnership gets underway.”
British Cycling Commercial Director Darren Henry recognised the potential for growth this partnership represents. He stated, “We recognise the immense opportunity that this pioneering partnership presents to deliver transformational growth. This collaboration not only secures vital support for our major events vision but also underscores the significant role cycling plays in shaping our national sporting landscape. With Lloyds Bank’s commitment, we stand poised to unlock new avenues of growth, innovation, and accessibility within the sport, ensuring that cycling continues to thrive at all levels for years to come.”
Olympic and world champion cyclist Katie Archibald shared her excitement about the partnership’s potential to inspire new cyclists across the country. “British Cycling partnering with Lloyds Bank is really exciting as it means we can inspire even more people of all ages across Britain to get on a bike and experience the joy of cycling,” she said. “From world-class events to grassroots initiatives, it’s clear that this new partnership will be a game-changer, bringing even more excitement and inclusivity to cycling. Starting with the Tour of Britain Women next month, I can’t wait to see the positive impact it will have from our communities through to elite level. I’m particularly excited about the development of a new national track league concept and look forward to hearing more!”
This partnership promises to usher in a new era for British cycling, enhancing accessibility, innovation, and growth within the sport in the British Isles.