In a considerable transfer for women’s cycling, AG Insurance policies has introduced it will turn out to be the most important shareholder of the women’s cycling group AG Insurance policies-Soudal. This enlargement of its purpose, from main sponsor to holding a 76% share in the group, marks a milestone in the company’s involvement in the activity. The insurance policies large aims to leverage this placement to greatly enhance the advancement of young woman expertise and elevate the team’s standing in the professional WorldTour circuit.

AG Insurance’s history with biking, especially in Belgium, is a prolonged a person. The business has been a fixture in the sport for the earlier 25 many years, functioning carefully with Belgian and regional cycling federations to nurture younger expertise. Their partnership has played a important function in bringing international focus to Belgian biking. AG’s commitment extends past nurturing youthful expertise, as evidenced by its part as title partner for iconic spring classics like Liège-Bastogne-Liège and the Flèche Wallonne.

Sarah Gigante

Patrick Lefevere, CEO of Soudal Rapid-Move, underscored the optimistic effect of AG Insurance’s improved involvement. He highlighted the expert atmosphere acknowledged as ‘the Wolfpack’, which has been extended to contain the women’s crew. This surroundings, in accordance to Lefevere, is pivotal for the team’s ambition to reach the pinnacle of women’s biking. The workforce now features 15 professional WorldTour riders, 16 DEVO + U19 riders, and a employees of 30, all benefitting from in excess of two a long time of working experience in efficiency, education, nourishment, and technique, shared across all groups.

Jurgen Foré’s appointment as crew manager for AG Insurance policies-Soudal, in addition to his function as COO of Soudal Brief-Move, signifies a strategic shift to harmonise the functions of the men’s and women’s groups. The existence of Jolien D’Hoore as athletics supervisor even more solidifies this promising upcoming in which the women’s team can hope full support from its male counterparts.

In a heartfelt assertion on LinkedIn, Natascha den Ouden, the former workforce supervisor and a essential determine in the team’s basis, expressed her combined feelings about stepping down. Den Ouden’s groundbreaking initiatives since 2018 have been instrumental in the team’s journey from a fledgeling job with six juniors to a fuller organisation that includes junior, U23, and Women’s WorldTour groups. She highlighted the relevance of making a wide base for women’s biking to make certain a more substantial peak, akin to laying a reliable foundation in advance of the roof in construction.

Kim Le Court 2024 Strade Bianche
Kim Le Court

Den Ouden’s departure arrives amid variations in eyesight for the team’s foreseeable future, however she leaves at the rear of a legacy of perseverance and enthusiasm for the sport. Her endeavours, along with the assist of sponsors and the biking neighborhood, have been essential in realising her motto: ‘unlock your potential’.

As AG Insurance plan usually takes on a a lot more pronounced purpose in shaping the foreseeable future of women’s cycling, the aim remains on sustainable expansion and expert development, guaranteeing that the AG Insurance coverage-Soudal team is effectively-positioned for results going ahead.